Most things are built for the average. The trouble is, the average person doesn’t exist — they’re a statistical shadow, a blur of everyone that looks like no one.
Every product I’ve built started the same way: watching a real person get failed by something designed for that shadow instead of for them. A drinker told what the crowd rated highest. A shopper handed a generic health score. A learner marched through a curriculum built for a room they’re not in.
The fix isn’t more features. It’s a change of who you’re building for. Start with one real person — their palate, their body, their life — and you end up building something better for a lot of people you’ll never meet. Built for someone, not everyone.