moment
The work
One belief, applied many ways.
Most things are built for the average person, who doesn’t exist. Everything below is built for a specific one — in the whiskey glass, the grocery aisle, the bar on game night, the classroom, and on the page.
Apps & games
Live
The Perfect Pour
Build your rickhouse, log every pour, and find the through-line in what you actually like — your Pour Print. The fullest expression of the idea: your palate, not the crowd’s.
Open theperfectpourapp.com →
Publishing
Live
Chasing the Unicorn
A daily podcast and a daily written brief on American whiskey — the day’s news, an honest read on it, and the weekly trade argument. Free, every morning.
chasingtheunicornpodcast.com →
Education
Live
Drunken Unicorn Productions
Sensory education for American whiskey — tastings, classes and brand events built on guided discovery rather than a script of tasting notes.
drunken-unicorn.com →
Writing
◉ The Good PartBook & app · coming soon
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A sensory practice of bourbonWriting project · in progress
✎
Field NotesOn the work and the brand