moment
Why I build
I’ve always seen it a little differently.
My mind doesn’t work in averages — and for a long time that felt like a problem. It turned out to be the whole point.
For twenty-six years in uniform I built systems. Then I spent years teaching adults whose lives don’t pause for a classroom. Somewhere in there I noticed that every good thing I’d ever made started the same way: with one real person getting failed by something built for a crowd that doesn’t exist.
So that’s what I do now — for the drinker, the shopper, the learner. I build for the one. It turns out that’s how you end up serving the many.
— JohnJohn Schuster II · Founder, Drunken Unicorn Productions