The Work  ·  Apps & games

Velrae Method

A food scanner that grades for your body, not everyone’s.

Live · App Store and Google Play It starts in the aisle, with a label in your hand. Read how ↓
Why it exists

You’re in the aisle with a product in your hand, and the label tells you everything except what you need to know.

It lists what’s inside. It doesn’t tell you whether any of it is right for your body, for your conditions, or for the things your doctor told you to watch. Working that out is on you, in small print, in the middle of the store.

That’s where my mom was. She’s 85, with health issues that her diet can make better or worse. She didn’t need more information. She needed a way to read a label for her own body. Every scanner out there graded the same yogurt the same way for everyone, and not for the one.

So I built Velrae Method for her, just not the way everyone else builds these. The usual route starts with a food database that costs six figures before anyone scans a single thing. I went looking for another way. Five days later I had a working prototype that could read a label, a recipe or a restaurant menu, grade it against the conditions that apply to you, and tell you why in plain words. One product, two bodies, two grades.

A grade in the aisle was only the start, so I kept going. It grades the whole plate, at home or at a restaurant. It holds more than one body, so you can shop for your mom from your own phone. Tell it how you feel each day and it starts to find your triggers, the ones no generic list would ever name. Track the numbers that matter to you, and when it’s time to see your doctor, you walk in with your body’s side of the story. And it was built with my mom in mind the whole way: big text, you can just talk to it, and it still works in the back corner of the store with no signal.

It turns out a lot of us needed it.

A grade for your body, not everyone’s.

The calls behind it

What I said no to, and why.

No one-size score.

A health score built for everyone fits no one in particular. The same product can earn two different grades for two different people, and it should.

No waiting on a database.

If a product isn’t on file, you still deserve an answer in the aisle. Velrae reads the label itself and grades what’s actually there.

No diagnosis.

It grades food against the conditions you set and keeps the journal. What the numbers mean is a conversation for you and your doctor.

Where it is now

Live on both stores.

5days from the idea to a working prototype
140+conditions and protocols it grades against
1phone that can answer for the whole house
What it shows

Start from one body.

The usual answer to a problem like this starts with the most expensive part. I start with the person: one body, one label, one question in the aisle, and I build what it takes to answer it. It’s the same habit behind everything I make.

Everyone is the one. Your body, not someone else’s opinion.